Home Make-Over For Your Target Market
By Connie Williamson
Real estate agents and people who invest in property should know this very well – when one advertises a property for sale, there are usually more people looking than people interested in actually purchasing the property. More accurately, the exercise of looking for the right home purchaser can be an exhausting process. Sometimes it takes months, sometimes years! When we talk about the waiting period, we are bringing costs into the picture because time is of essence. How, then, do we bring the cost down?
We zoom in to the target market, that’s how.
From experience, we know that most of the people who ask for a viewing have an interest in the home but they’re fickle-minded or just can’t make up their minds…or taking their own sweet time. Home staging is something that you can use to hasten up the speed a little – we’re essentially helping the customers make up their minds faster between ‘love it’ or ‘hate it’, thereby, eliminating the ‘will think about it’.
One of the things we’ve noticed is that when a home is staged, the image of the home tends to stick longer in minds of the potential buyer. If the potential home buyer has been seeing one home after another the whole week, the image of a fluffed-up home will remain with them till the point they make a decision. And that is the point of engaging the services of a home staging consultant. In order to help the property sell faster and better, we need to get a subjective view from a third party; a third party with experience and knowledge about your target market would be ideal. The home stager’s role would be to look at your home, give you ideas based on his/her knowledge on the market needs and them helping you awe your target market in the shortest period of time possible. Their ‘insight’ into the needs and requirements of your target market will prove, inevitably, to be invaluable.
Some property owners have the wrong perception that by employing the services of a home stager, they’re adding to the cost of selling the property. This cannot be further from the truth. By employing the services of a home stager, the home owner is, basically, shortening the time of selling…which translates into lower cost because the cost of advertising, traveling and other miscellaneous expenses will be dramatically reduced.
Of course, when a property is staged, they almost always sell for a higher than expected amount of money, so, for the home owner, not only would he/she be spending less but also earning more for the same property.
That’s, truly, the power of home staging. That is, without a doubt, why home staging is becoming an ever-increasingly popular investment on a property. It’s the single fastest way to get your target market’s attention and hold it long enough for the potential buyer to make that crucial decision. So, if you wish to sell your home really fast, get in touch with your local home staging consultant today – you won’t regret it!
About The Author
For more information on home staging please visit Serenity Redesign at http://www.serenityredesign.com, or contact Serenity's home staging expert, Connie Williamson at (780) 417-9521 or connie@serenityredesign.com.
