Home Staging an Effective Marketing Tool
by Connie Williamson
Properties listed for sale are either taking much longer to sell, or not selling at all due to the slowdown in the global economy. Homeowners need to get creative to make that sale and smart home sellers are discovering that home staging is actually a very effective marketing tool.
Home staging is more than just a service to prepare homes for higher than normal market price; it is also proving to be the one marketing tool that is helping to sell properties faster in this very slow market. When there are so many homes competing for buyers, it is taking longer to sell, which means it’s more expensive to keep actively marketing the listing.
- More money spent for ads
- More time spent on tours and viewings
Sellers in the US, UK, Canada and many parts of Europe are increasingly, and successfully, using Home Staging as a marketing tool for quicker sales. The aim of home staging is to capture the interest of potential buyers at first sight.
Experts within the Canadian real estate industry say that selling a home is getting more like looking for a potential life partner.
The first impression needs to be an impressive one and just like the art of courtship, before a home in Canada is put up for sale, it must be prepped up in the right way to create the right look. The plan is to produce the ideal match between a home and a buyer.
You may think home staging is just a process to give the home a facelift. No, far from it. In order to attract the right buyer, we have to understand what type of buyer is most likely to purchase that particular home. You see, when you hire a professional staging consultant to stage a property, we first identify the right target market or potential buyer. Then we delve into what that perfect buyer ‘will like’ and ‘won’t like’.
After our assessment, we use this information to come up with a personalized design to give potential buyers the best first and lasting impressions of your property.
Because we are experts in determining what to look for in your particular market area, the whole process is shortened for both the seller and the buyer. In fact, when a home in Canada is staged before listing, the cost of marketing and advertising is reduced enormously.
The great thing about home staging is that you control the amount of structuring and redesigning to be done to your home. Most home staging consultants help work out a plan that falls within your budget. Because staging consultants are an invariably creative group of people, with many industry contacts, we can come up with cheap and effective solutions to stage your home without compromising your budget.
Curb appeal is generally accepted as a crucial point of staging and selling and a professional has many different techniques to assist you in creating a great viewing experience for prospective buyers. From the first glimpse of your home, through to the back of your property, professional home stagers will give your property that standout look to impress your prospects.
Home staging is a creative and innovative marketing tool for anyone who wants to sell a property fast. It’s no wonder that many Canadian homeowners credit home staging as their best investment in a great marketing tool to help sell homes quickly.
About The Author
For more information on home staging please visit Serenity Redesign at http://www.serenityredesign.com, or contact Serenity's home staging expert, Connie Williamson at (780) 417-9521 or connie@serenityredesign.com.
